UNFwd4.me - URL Unshortener with a twist

Today we are pleased to announce the launch of a brand new (beta) service.

We've taken our extremely popular URL Shortener, turned it inside out, upside down (and shook it all around a bit) and we have now published a brand new URL UN-shortener at http://UNfwd4.me

The idea is simple, just enter a short URL and the new URL Unshortener will tell you the real web site address that's hiding behind your shortened one.

For example, let's say you see a short URL on Twitter or in an email and you are unsure of where it forwards to. Just enter that short URL into http://UNfwd4.me and you will be presented with the real web site address that the short URL would forward you to.

Ideal if you think the short URL is suspicious or even malicious!

eg. Enter a short URL of 'http://fwd4.me/7Np' into http://UNfwd4.me and you will see it actually forwards to:

https://www.godaddy.com/gdshop/jobs.asp?isc=smtwlp

Perfectly safe in this instance, but it might not have been...

We have also developed an API so you can use our new URL Unshortener in your own applications or web sites.

Finally, our brand new URL Unshortener also goes one step further in its attempts to help you out. If you enter a short URL, our site will try and make it even shorter for you!

eg. Entering 'http://tinyurl.com/ybh9drs' will show you the long URL that it would have redirected you too, plus it will also make that short URL even shorter still. In this case 'http://tinyurl.com/ybh9drs' becomes 'http://fwd4.me/9HY' so your old short URL was 26 characters long and your new short URL is just 18 characters, that's a reduction of 8 characters (and every character counts when using Twitter!)

Our new URL Unshortener has been through a good private testing phase and is now available to everyone as a public beta.

We welcome your feedback!